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Corporate Case Studies
Date Heading Pages Author Download
Sep-11 Less Lather But Fairer & Lovelier 2 Brand Equity
Sep-11 Is In The Air 2 Brand Equity
Aug-11 Complete Axis 4 Brand Equity
Jun-11 Can P&G Turn The Tide? 3 Brand Equity
Apr-11 For Godrej And Country 6 Brand Equity
Dec-10 Battle Ready 3 Brand Equity
Oct-10 Brand Slams 2 Brand Equity
Oct-10 Tata Motors Pips Ril To Emerge As India's Top Brand 1 Brand Equity
Sep-10 Branding By The Book 2 Brand Equity
Aug-10 Ok Tata 2 Brand Equity
Aug-10 There Is No Alto-Native 2 Brand Equity
Jun-10 Catch 22: Harvard Business Review 5 Brand Equity
Mar-10 Analyse This 2 Brand Equity
Oct-09 Spray-And-Pray Gone,Precision Is The Real Thing 2 ETIG
Sep-09 Take 5 2 Brand Equity
Jul-09 Current Affairs 2 Brand Equity
Jul-09 The Global Brand Face-Off 3 Brand Equity
Jul-09 Local to Global , Global to Local 2 Brand Equity
Jun-09 Nokia Tops Most Trusted Brands Survey, Again 1 Brand Equity
May-09 Hot Stuff 2 Brand Equity
Mar-09 One For The Road 1 Brand Equity
Mar-09 Quite a Mouthful 2 Brand Equity
Feb-09 Downturn, What's That? 2 Brand Equity
Dec-08 Global Charming 2 Brand Equity
Oct-08 In The Middle Of Opportunity 3 Brand Equity
Sep-08 Simply Bye Deccan 2 Brand Equity
Jun-08 Nokia On Heaven's Door 2 Brand Equity
Jun-08 The Chaebol 'Smakeover Officer 2 Brand Equity
May-08 Hitching A Ride Back 2 Brand Equity
Apr-08 RECOOPERATION! 2 Brand Equity
Apr-08 Lock, Stock & Barrel 2 Brand Equity
Apr-08 Optic Verve 2 Brand Equity
Mar-08 Maximum Leverage 4 Brand Equity
Mar-08 All about being high-ended! 1 Brand Equity
Jan-08 Premium Branding 2 Brand Equity
Dec-07 For Adults Only 2 Brand Equity
Nov-07 String'em All Together 3 Brand Equity
Nov-07 Orient Express 2 Brand Equity
Nov-07 The Inside Job 2 Brand Equity
Nov-07 Batack! 2 Brand Equity
Oct-07 Seoul Survivor 2 Brand Equity
Sep-07 Hair Apparent 2 Brand Equity
Jul-07 Zgrade Security 2 Brand Equity
Jun-07 Offence Is The Best Defence 2 Brand Equity
May-07 White is RIGHT 2 Brand Equity
Apr-07 Croc Shop 1 Brand Equity
Mar-07 A Chip Of The New Block 2 Brand Equity
Mar-07 Crossing The Rubicam 1 Brand Equity
Feb-07 EURO STAR Rising 1 Brand Equity
Feb-07 Real Man Of Genius 1 Brand Equity
Jan-07 Lotus Herbals has grown into a significant beauty brand in the domestic market 1 Brand Equity
Jan-07 Share of Palate 2 Brand Equity
Jan-07 The Great Wal Of India 4 Brand Equity
Jan-07 Goodbye, Mr Bubbly 1 Brand Equity
Jan-07 Procter Carry On 1 Brand Equity
Dec-06 Bolton Out Of The Blue 1 Brand Equity
Dec-06 Mission: Impossible 1 Brand Equity
Jan-06 MERA BHARAT MAHAN 3 Brand Equity
Dec-05 For the last few years, Samsonite has been on the decline. Now it is putting its best foot forward 2 Brand Equity
Nov-05 Britannia's comeback strategy 3 Brand Equity
Oct-05 For four generations Nalli has managed to carve a niche for itself in the highly competitive and commoditised sari market 3 Brand Equity
Sep-05 Conceived as a power growth driver, HLL’s ayurvedic offering, Ayush, hasn’t met those expectations. Can some therapy reverse its fortunes? 2 Brand Equity
Sep-05 Present Sense : Philips is aspiring for the next level with its new ‘sense and simplicity’ tagline, says Rudy Provoost 2 Brand Equity
Sep-05 Trouble In Paradise: Here’s how Martha Stewart, KPMG and Merck bounced back from the brink of disaster. A Knowledge@Wharton exclusive 4 Brand Equity
Sep-05 Martial Rolland talks about the changing consumer, and how Nestle India has evolved to better cater to her 2 Brand Equity
Aug-05 Nilkamal has emerged as a strong brand in a commoditised business. The story behind the plastic furniture maker’s success 2 Brand Equity