| Date |
Heading |
Author |
Download |
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Sep-10 |
Talking Food: Beyond The Health Hype |
ETIG |
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Sep-10 |
Retail Fraud Mgmt Is Need Of The Hour |
ETIG |
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Aug-10 |
Inception Will Have To Wait For Now |
ETIG |
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Aug-10 |
Protecting Future: Keeping Girls In School |
ETIG |
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Jul-10 |
Taking A Call On Pesky Calls |
ETIG |
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Jul-10 |
Count Your Every Ad $ |
ETIG |
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Jul-10 |
Shopper's insight is the moment of truth today |
ETIG |
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Jul-10 |
Challenge Is To Engage Consumers |
Devendra Chawla |
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Jun-10 |
One day we may sing this time for India |
Latika Khaneja, Director, Collage Sports Management |
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Jun-10 |
Small World, Big Ideas |
Mary Beth West |
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Jun-10 |
Brand Valuation A Key Tool |
Unni Krishnan |
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Jun-10 |
When Will BARC Bark? |
Sam Balsara |
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May-10 |
Cannes Fest: Business At The Beach |
Amrita Pandey |
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May-10 |
Happiness Lies In Categories |
Hemant Kalbag / Debashish Mukherjee |
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May-10 |
India On The Luxury Tour Map |
Sanjay Kapoor |
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May-10 |
It's All About Commonsense Marketing |
Piruz Khambatta |
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Apr-10 |
IPL: Whose Brand Is It Anyway? |
ETIG |
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Apr-10 |
Is It Rural India Or New Urban Pind? |
ETIG |
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Apr-10 |
Give 'em A Pat On The Back If They Deserve It |
ETIG |
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Mar-10 |
Great Indian logical mind |
ETIG |
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Mar-10 |
Small Firms Must Play Smart |
ETIG |
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Feb-10 |
Operation excellence means developing deep consumer connections |
ETIG |
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Feb-10 |
Create More Acts, Not Ads |
ETIG |
|
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Feb-10 |
Brands Don't Age, But They Do Have To Constantly Revitalise |
M SIVARAMAN |
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Feb-10 |
Indian Drive: Mecca In The Making For Luxury Brands |
ETIG |
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Jan-10 |
Let's Sprinkle Simple Drops Of Joy For All |
ETIG |
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Jan-10 |
Indian Sense Of Morality Is Misplaced |
PARTHA SINHA |
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Dec-09 |
Fascinating Tale Of Indian Luxury Mkt |
ETIG |
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Dec-09 |
It's fun but tough out of home |
ETIG |
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Dec-09 |
Bharat loses its buland tasveer |
ETIG |
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Dec-09 |
Innovations must be user centric |
Shantanu Khosla |
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Dec-09 |
Pricing ideas most prized now |
Harish Bhat |
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Nov-09 |
Long Live POPCORN! |
Prasoon Joshi |
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Nov-09 |
Now, stop & go coexist in consumers' lives |
Jessie Paul |
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Nov-09 |
It Pays To Be Frugal & Smart |
Jessie Paul |
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Nov-09 |
Let Creativity Remain In Its Original Form |
Prasoon Joshi |
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Nov-08 |
Indian consumption norms 'just right for post-bailout era' |
B Narayanaswamy |
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Sep-08 |
Conversion Marketing |
Biju Do minic |
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Aug-08 |
The Primordial Man & Brand Jingoism In Today's World |
Law & Kenneth |
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Jul-08 |
CONSUMER ADVOCACY: A Saviour During Recession |
Partha Sinha |
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Jul-08 |
THE DIGITAL GENE: New eco-system of communication biz |
Manish Sinha |
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Jul-08 |
TECH NARRATIVES: Tell me a lie that makes me happy |
Ameen Haque |
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Jul-07 |
Telco Retailers Scouting For Ways To Sell A Connected Lifestyle |
Andrew Allison |
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Jul-08 |
Cos may mint money once kids invite brands into their world |
P V Narayanamoorthy |
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Jun-08 |
Unlocking Mind: Climbing The Ladder Of Technology Benefits |
Mythili Chandrasekar |
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May-08 |
Advertising As Abstract Art - Anatomy Of The Scam World |
Prabhakar Mundkur |
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May-08 |
The impact of market barriers on brand market share |
International Director of Insights, Synovate |
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Apr-08 |
Service is critical to the entire experience of a luxury brand |
Vikas Gupta, MD & CEO, Lacoste India |
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Apr-08 |
Opening new frontiers: Story at the bottom of the pyramid |
Anisha Motwani |
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Apr-08 |
Cosm(et)ic Truth: Women willing to pay premium |
Ambi MG Parameswaran |
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Mar-08 |
Of Scam Ads, Formula 1, Fashion Shows & Creative Awards |
Suman Srivastava |
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Mar-08 |
Orkut on way out? Brands & people aching to belong |
Ashish Mishra |
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Mar-08 |
Winning In Chaos: Just do, learn and do |
Gopal Vittal |
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Feb-08 |
League Talk: Creating Fans Or Fanning Consumers? |
Praneesh Misra |
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Feb-08 |
League Talk: Creating Fans Or Fanning Consumers? |
Sandeep Goyal |
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Feb-08 |
Indian Concepts In Health And Wellness |
Mythili Chandrasekar |
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Feb-08 |
Branding As A Way Of Seeing In Language Mirror |
Arvind Mohan |
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Jan-08 |
Small Is Big: The Great Indian Supermarket |
Prasenjit Ray |
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Jan-08 |
Folks Vahana: Gods, People & Auto Branding |
B Narayanaswamy |
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Jan-08 |
Youth Drivers: Uniqueness, Contemporariness & Value |
Pinakiranjan Mishra |
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Dec-07 |
The Low Involvement Hurdle |
MG Parameswaran |
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Dec-07 |
Time for a structured process for R&D in services marketing |
B Narayanaswamy |
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Nov-07 |
Marketing In The New Age Media |
Jessie Paul |
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Nov-07 |
Marketers Use Research Like A Drunk Clutches Lamp-Post For Support |
Saugata Gupta |
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Nov-07 |
Deciphering new India's Emotional Archetypes |
Anisha Motwani |
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Oct-07 |
The shop belongs to her, better give sound advice only |
ETIG |
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Oct-07 |
Of planned purchases, shopping lists and modern retail format |
Jagdish Sheth |
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Oct-07 |
In India, Evolution Has Reached Revolution |
John Dooner |
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Oct-07 |
How The Country Of Brown Spirits Took To Drinking Wine |
Hamsini Shivakumar |
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Sep-07 |
Commercial Patriotism Rides New Wave Of Optimism |
Partha Sinha |
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Sep-07 |
Decoding Ads Featuring Celebrities |
M G Parameswaran |
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Sep-07 |
Life-cycle curve: Brands are human, only they age faster |
Anisha Motwani, Marketing, General Motors India |
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Aug-07 |
Selling fresh vegetables is a different ball game |
Prasenjit Ray, Consulting Services founder & CEO |
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Aug-07 |
The 'Mistress Syndrome' In Business Decision-Making |
CEO,Consumer Products Division,Marico |
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Aug-07 |
Leveraging Information To Stay Ahead In Market |
Manoj Chugh |
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Jul-07 |
Individualism In The Future: American Style Or Indian Ishtyle? |
Hamsini Shivakumar |
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Jul-07 |
Health & Wellness Now Influencing Consumer Choices |
Saket Gore |
|
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Jul-07 |
Desperate Housewives Of India Yearn To Do More For Families |
MG Parameswaran |
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Jul-07 |
Why pizza topping is must in emerging media planning |
Ambika Srivastava |
|
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Jun-07 |
BRIC Strength: Socio-cultural angle to mass consumption |
ETIG |
|
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Jun-07 |
Emergence Of Post Liberators To Change Market Dynamics |
ETIG |
|
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May-07 |
Working Women In 2016: The Shape Of Things To Come |
ETIG |
|
|
|
May-07 |
Even Marketers Are Dogged By Anti-Incumbency |
Economic Times |
|
|
|
May-07 |
I have seen the future and it works |
ETIG |
|
|
|
Apr-07 |
Health To Wellness — A Shifting Consumer Paradigm |
Economic Times |
|
|
|
Apr-07 |
Yesterday's patient is an aware consumer today |
Malvinder Mohan Singh |
|
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Mar-07 |
Indians Need Better Financial Literacy To Cut Risk |
Gary Bennett |
|
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Mar-07 |
Perfect Product Is Now Result Of User's Creativity |
Anisha Motwani |
|
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Mar-07 |
Keep Your Customers Happy To Stay On Growth Course |
Jagdish Khattar |
|
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Mar-07 |
Brand Reputation Carries An All-Time High Premium In India |
Robert W Hennin |
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Feb-07 |
Emerging touch must for India's global strides |
Jessie Paul |
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Jan-07 |
Time For Ads To Bring The Spirit Of A Car To Life |
- |
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Dec-06 |
Simplifying The Uncertainty In Business Environment |
Ranjan Das & Kajari Mukherjee |
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Dec-06 |
Is TV really going through an inadequate price-value syndrome? |
Vikram Sakhuja |
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Dec-06 |
Bring in futuristic outlook to bridge consumer-marketer chasm |
R Vaidyanathan |
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