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Healthcare

Title: Healthcare: The Business of Health
Product features: 142 pages
Released on: Jun 2004

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Brief: The healthcare industry is poised to take off in India. The industry’s size is estimated at $20 billion and can increase to $60 billion by 2010. The Confederation of Indian Industry expects it to grow at a rate of 13% annually and health care providers can secure a return of 15% to 20% on their capital employed. The industry is recession-free and does not have any cyclical trends. Further, advances in technology and infrastructure, and reverse brain drain will attract new investments

The book describes the various segments of the healthcare industry, with a brief overview into the emerging business models.

 
CONTENTS: Healthcare: The Business of Health

1.The Healthcare Industry……………………………………………………………………….8    
The Indian Healthcare industry is gearing up for big leap in the provision of private healthcare services. The growing number of private healthcare players is a sign of the times to come. While the demand is huge positioning at the right patient market is critical.

2.Key Success Factors…………………………………………………………………………...35    
The Average Length of Stay, Occupancy Rate and Average Waiting Time are the most important factors for any healthcare service provider. Contrary to consumer perception about stay, the lesser you stay in the hospital the better it is for the service provider. Balancing these three requires an adroit skill from a hospital manager. Read about how a hub and spoke model can work for you.

3.Pricing of services……………………………………………………………………………..50    
The very fragmented nature of the healthcare sector in India makes pricing critical since it varies widely depending on the provider and the location. The prices a hospital charges has to match its overall vision and complement aspects like its location, target customers, and level of technology offered.

4.Investing in a Hospital………………………………………………………………………...59    
What does it take to invest in a hospital? And having put in that money, what kind of returns can one possibly expect from them. A look at one of the Indian healthcare’s best known success stories –Apollo Hospitals.

5.Speciality Hospitals……………………………………………………………………………78    
Specialty hospitals are sprouting, thanks to the changing disease profiles, primarily driven by changes in lifestyle. Specialization is seen as a major differentiator and brings down investment, but it does increase the risk

6.Health Insurance………………………………………………………………………………95    
Health Insurance is a market with very low penetration. Yet it is one where even the brave fear to jump in. Nevertheless, it is touted as the messiah for large private healthcare players as it can put their service within reach of a larger population. Unfortunately, inability to address a common goal by various constituents –the insurer, the third party administrator and the hospital- is lengthening the process.

7.Outsourcing of functions…………………………………………………………………….127    
While pricing is determined by the market cost management is in the hands of the hospital. Outsourcing certain functions to outside entities can reduce investments by the hospital apart from freeing managerial resources to focus on the core business.

8.Medical Equipment…………………………………………………………………………..134    
The medical equipment market is a direct beneficiary of the rise of private healthcare providers. That and progresses in technology will ensure that this market continues to grow.

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