Consumer Life
Studies
Guru Speak
Case Studies
 home > research channels > consumer insights > studies
 
Consumer Studies
Date Heading Pages Author Download
Feb-12 Cracks In The Tablets 3 Ravi Balakrishnan
Aug-11 Hatch Backing 2 Brand Equity
Jun-11 Into The Google System 3 Brand Equity
May-11 Millennials 8 Brand Equity
Feb-11 OTC Tere Liya 3 Brand Equity
Feb-11 Haat Of India 2 Brand Equity
Jan-11 The Great Indian Education 7 Brand Equity
Dec-10 Rural Roads 2 Brand Equity
Oct-10 Crash & Carry? 2 Brand Equity
Sep-10 A Clean-Slate 2 Brand Equity
Aug-10 Ries To The Occasion 4 Brand Equity
Jul-10 Rupaiya To Rupee 4 Brand Equity
Jul-10 Out Of Steam 3 Brand Equity
Jun-10 Storm In A Bowl 3 Brand Equity
Jun-10 Counter Moves 2 Brand Equity
May-10 Sach Ka Samna 3 Brand Equity
May-10 The Age Of Frugality 1 Brand Equity
Mar-10 The Customer Wants 5 Brand Equity
Mar-10 Toal Recall 2 Brand Equity
Feb-10 The Perfect Pitch 4 Brand Equity
Feb-10 Still In Vogue 3 Brand Equity
Feb-10 Are You Being Served? 2 ETIG
Feb-10 State Brand Of India 2 ETIG
Dec-09 Vodafone Is Marketing Numero Uno 2 Brand Equity
Sep-09 Community Brands 2 Brand Equity
Apr-09 The Ides Of Marketing 3 Brand Equity
Mar-09 Tide & Tested 1 Brand Equity
Mar-09 Lost in Time 2 Brand Equity
Feb-09 Kin Cong 1 Brand Equity
Jan-09 Globe Spotting 2 Brand Equity
Jan-09 It's Mind Over Matter 2 Brand Equity
Dec-08 Future 201? 3 Brand Equity
Dec-08 Tuned In 1 Brand Equity
Dec-08 Don't Pull The Plug! 3 Brand Equity
Nov-08 Striking A Poser 2 Brand Equity
Nov-08 Retail Spin 3 Brand Equity
Oct-08 The Big Byte 2 Brand Equity
Oct-08 Carmic Changes 2 Brand Equity
Oct-08 More Brand Per Brand 2 Brand Equity
Aug-08 Monsoon Magic Show 3 Brand Equity
Aug-08 The i Of The Storm 3 Brand Equity
Aug-08 The Click & Dagger Game 4 Brand Equity
Jul-08 Disc-o Fever 2 Brand Equity
Jul-08 FULL OF BEANS 2 Brand Equity
Jun-08 Pure For Sure 2 Brand Equity
Jun-08 Brand Me 2 Brand Equity
Jun-08 A Persistent Exercise 2 Brand Equity
Jun-08 A Web Of Uncertainty 3 Brand Equity
Jun-08 Most Trusted Brand - Strike ! 2 Brand Equity
Jun-08 Most Trusted Brand - Board Of Control 2 Brand Equity
Jun-08 Most Trusted Brand - Fast Movers 2 Brand Equity
Jun-08 Nokia Is Brand No 1 2 Brand Equity
Jun-08 Digital Challenge 3 Brand Equity
Jun-08 Great Mall Of China 2 Brand Equity
May-08 Terminal Velocity 3 Brand Equity
May-08 Mission - Kimpossible 4 Brand Equity
May-08 Dyed-In-The-Wool Desi 2 Brand Equity
Apr-08 The Goods Father 3 Brand Equity
Apr-08 Hook, Line & Blinker 3 Brand Equity
Apr-08 Wild Card Entry 2 Brand Equity
Mar-08 Same Old Storey 3 Brand Equity
Mar-08 The Hole Truth 2 Brand Equity
Feb-08 Crazy Frog! 2 Brand Equity
Feb-08 Challengers INC 2 Brand Equity
Feb-08 Dial M FOR Mobile 2 Brand Equity
Jan-08 The Great Call Of China 4 Brand Equity
Jan-08 Remembering KersykatraK 4 Brand Equity
Dec-07 Holding Fort! 4 Brand Equity
Nov-07 On An Earning Curve 3 Brand Equity
Nov-07 Great Gamble 3 Brand Equity
Oct-07 The Healing Touch 3 Brand Equity
Sep-07 Hip Skip Jump 3 Brand Equity
Sep-07 Move Over, Cola Wars 2 Brand Equity
Sep-07 Point Of No Sale 3 Brand Equity
Aug-07 Any colour you Like 2 Brand Equity
Aug-07 Sweet Dreams 2 Brand Equity
Aug-07 Sound Bytes 1 Brand Equity
Jul-07 Zero To Hero In 10 Years 3 Brand Equity
Jul-07 Pie In the Sky 3 Brand Equity
Jul-07 Innovate or Out 3 Brand Equity
Jun-07 Enlightenmint! 3 Brand Equity
May-07 Look, They Are Changing 2 Brand Equity
May-07 Leap Of Trust 1 Brand Equity
May-07 Passion Fruit 2 Brand Equity
May-07 Wired Up 1 Brand Equity
May-07 Fear Of Flying 2 Brand Equity
Apr-07 Six Yards of Separation 3 Brand Equity
Apr-07 The Art Of Price wars 3 Brand Equity
Mar-07 Visible Difference 1 Brand Equity
Mar-07 Radio Active 1 Brand Equity
Mar-07 Where Brands Strut Their Stuff 1 Brand Equity
Mar-07 The A To B Of Branding 2 Brand Equity
Jan-07 International brands that are graduating into the Ten-Plus system 1 Brand Equity
Jan-07 Ruler & Lover: Hero’s choice lies in mass appeal 1 ETIG
Jan-07 RED Storm Rising 1 Brand Equity
Nov-06 Below The Line Above The Radar 1 Brand Equity
Nov-06 O&M set to split brand in select markets 1 Brand Equity
Nov-06 Brands as marketing pearls for consumers 2 Brand Equity
Nov-06 Call To Action 1 Brand Equity
Nov-06 Reaction Spirited 2 Brand Equity
Nov-06 Omnipoly 1 Brand Equity
Nov-06 Sensory branding - combining smell, touch and sound - is the right and holistic approach to brand building, feels Martin Lindstrom 2 Brand Equity
June-06 Beginning Of The Trend 3 ETIG
May-05 Consumer Markets - Next Big Thing in India? 24 KPMG
Jan-06 Consumer attitudes towards Online Shopping 36 AC Nielsen
Jan-06 Online Consumer Study 100 AC Nielsen
Nov-05 Consumer attitudes towards private label 49 AC Nielsen
Sep-05 Consumer Markets - Next Big Thing in India? 24 KPMG
Sep-05 Moneybags live in bylanes too 2 ET
Sep-05 Pradeep Kashyap, the founder of MART, on the changing rural consumer 4 Brand Equity
Aug-05 BRIDE & PREJUDICE: Far From Being Timid, Rural Bahus Influence Purchase Decisions 2 ET
Jul-05 Global Consumer Confidence Survey 88 AC Nielsen
Jun-05 Young Asians Study 46 Synovate
2005 Understanding tomorrow's Indian consumer 65 AC Nielsen