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1.The
Healthcare Industry……………………………………………………………………….8 
The Indian Healthcare industry is gearing
up for big leap in the provision of private healthcare services.
The growing number of private healthcare players is a sign
of the times to come. While the demand is huge positioning
at the right patient market is critical.
2.Key Success Factors…………………………………………………………………………...35
The Average Length of Stay, Occupancy Rate and Average Waiting
Time are the most important factors for any healthcare service
provider. Contrary to consumer perception about stay, the
lesser you stay in the hospital the better it is for the
service provider. Balancing these three requires an adroit
skill from a hospital manager. Read about how a hub and
spoke model can work for you.
3.Pricing of services……………………………………………………………………………..50
The very fragmented nature of the healthcare sector in India
makes pricing critical since it varies widely depending
on the provider and the location. The prices a hospital
charges has to match its overall vision and complement aspects
like its location, target customers, and level of technology
offered.
4.Investing in a Hospital………………………………………………………………………...59
What does it take to invest in a hospital? And having put
in that money, what kind of returns can one possibly expect
from them. A look at one of the Indian healthcare’s
best known success stories –Apollo Hospitals.
5.Speciality Hospitals……………………………………………………………………………78
Specialty hospitals are sprouting, thanks to the changing
disease profiles, primarily driven by changes in lifestyle.
Specialization is seen as a major differentiator and brings
down investment, but it does increase the risk
6.Health Insurance………………………………………………………………………………95
Health Insurance is a market with very low penetration.
Yet it is one where even the brave fear to jump in. Nevertheless,
it is touted as the messiah for large private healthcare
players as it can put their service within reach of a larger
population. Unfortunately, inability to address a common
goal by various constituents –the insurer, the third
party administrator and the hospital- is lengthening the
process.
7.Outsourcing of functions…………………………………………………………………….127
While pricing is determined by the market cost management
is in the hands of the hospital. Outsourcing certain functions
to outside entities can reduce investments by the hospital
apart from freeing managerial resources to focus on the
core business.
8.Medical Equipment…………………………………………………………………………..134
The medical equipment market is a direct beneficiary of
the rise of private healthcare providers. That and progresses
in technology will ensure that this market continues to
grow.
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